KLUTZ KIDS

The Klutz brand had been acquired by Scholastic and was struggling to come up with a way to have their brand stand out but still feel like a cohesive product under the Scholastic umbrella. 

Date:

2014

Client:

FΛNTΛSY

Role:

Sr Interaction Designer

GUIDED DISCOVERY

After speaking with the team at Klutz, it was clear they wanted to have a fun way for kids to interact with their products in a way that was less structured and more focused on organic discovery.

MAKE IT PERSONALIZED

Kids are be presented with a quick and engaging interactive quiz that would help them personalize the product results they saw on the home page.

IT'S IN THE DETAILS

The book detail pages highlight the fun and quirky personality of the Klutz brand with key characters and projects placed throughout, adding dimension and delight to the page.