The Klutz brand had been acquired by Scholastic and was struggling to come up with a way to have their brand stand out but still feel like a cohesive product under the Scholastic umbrella.
After speaking with the team at Klutz, it was clear they wanted to have a fun way for kids to interact with their products in a way that was less structured and more focused on organic discovery.
MAKE IT PERSONALIZED
Kids are be presented with a quick and engaging interactive quiz that would help them personalize the product results they saw on the home page.
IT'S IN THE DETAILS
The book detail pages highlight the fun and quirky personality of the Klutz brand with key characters and projects placed throughout, adding dimension and delight to the page.